Name: Roxy Jacenko
Age:  28
Job Title: Director of fashion, beauty and lifestyle PR Company, Sweaty Betty PR.

Did you always know you wanted to work in the Fashion Industry?
I've always had a passion for fashion, so I naturally gravitated towards job in the fashion industry. The constantly changing nature of the industry is exciting to be involved in.

What was your first job in fashion?
My first big break was working as receptionist at Diesel, The Italian Denim House.

Do you have a qualification? If yes, is it related to the role you have now?
Loads of practical experience, I've learnt everything on the job.

Can you run us through the steps you took in gaining the role you have now?
I set up Sweaty Betty in 2004, from there we've grown into one of Australia's largest PR firms, it has involved learning on the job and obviously a lot of hard work!

What is the highlight of your job?
Seeing the Sweaty Betties excitement when they've achieved great press for their client is always exciting.  

What is your one piece of advice for people looking for a PR role in the Fashion industry?
Work experience, work experience and more work experience! This is a tough industry to break into and you'll make your best contacts this way.

Who is your icon in the fashion industry and why?
The late Mark Keighery founder of MARCS and Importer of Diesel here in Australia - he gave me an amazing opportunity working in his PR department at the age of 24 at Diesel and I haven't looked back since.  

Where do you see yourself in 5 years?
I see Sweaty Betty constantly evolving over the next five years as new technology changes the way consumers buy. When the company first began there wasn't a demand for product presence in online publications, today it's a huge part of the industry.