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Ginger & Smart are a great Australian fashion label, making pathways for future Australian designers to succeed here and internationally.

Genevieve Smart, along with sister Alexandra started their label by designing "a small but selective mix of fashion accessory and lifestyle products and positioned ourselves in the most prestigious fashion stores in Australia" they expanded the fashion line into David Jones and department stores internationally by "proving we could deliver on time and provide fine quality pieces". They then opened their own retail store in William St, Paddington and then their second store at the uber fashionable Ivy, in Sydney alongside sass+bide, Peter Alexander, and Mimco. wanted to know more about what makes Ginger & Smart tick.... Here are some thoughts from Genevieve: What was your first job in the fashion industry?
Genevieve: My first job, fresh out of Fashion College, was working for Zimmermann as a Nicky's design assistant. Who do you admire in the fashion industry?
Genevieve:  I admire those who have managed to ride out the hard times and stay true to their design aesthetic. What is your advice for a fashion job seeker/someone just starting out in fashion?
Genevieve: My advice is to try to work for a label you admire because you need passion to work as hard as you will need to in the fashion industry. Be patient and learn all you can in every area of the business from dispatch though to design. It is crucial to understand the workings of all the processes of fashion to be successful in the area you really want to be in.

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