Ted Goes Down
Ted Baker is proud to announce the opening of his first
store in Sydney, Australia
Ted's been seeking warmer climes recently
and has found a prime location in Australia's most famous city, Sydney. This latest store due to open Thursday 28th October
features over 207 sq m of retail space housed in the new Westfield mall in the
city's central business district - well everybody needs
Whilst investigating the area (including the local
beaches), Ted noticed that a lot of places in Sydney coincidently share their
names with London Tube stations. The attention-to-detail that Ted is famed for
the world over is clearly apparent in this new store with its ‘London
Underground Down Under' theme.
The entrance features sliding doors like those
found on a train carriage and once inside you'll find a striking curved wall
suggestive of underground tunnels. Coloured lines, inspired by the iconic
design of London's Tube map, run throughout the store tying the whole space
Further tiles, patterns and colour palettes
synonymous with the London Underground have heavily influenced the design of
the store, but don't miss what's overhead and underfoot. Some objects have been
suspended upside down from the ceiling to strengthen the ‘down under' idea.
Whilst in the flooring you might just spot a few traditional tube phrases.
Vintage posters that used to decorate London's
network of stations and passages have been reproduced and used in the changing
rooms, while the fitting area is decorated with actual fabric and geometric
patterns found on the Metropolitan Line.
However many times you're reminded to take all your
personal belongings with you on the tube, one day, you're bound to forget
something. But don't panic, it might just have found its way in to Ted's lost
property cupboard which also doubles up as the store's cash desk.
Whilst soaking up the London vibe, take the chance
to check out Ted's latest menswear and womenswear Spring Summer 2010 and Autumn
Winter 2011 collections. You can't fail to notice the innovative weaves,
textures and prints. All the while exquisite cuts and playful detailing create
a luxurious collection that's Ted Baker through and through.
Australia and Blighty already have a lot of history
but this huge redevelopment of the Westfield mall in Sydney will represent the
next generation in retail and is poised to become one of the company's global
flagships and Ted's proud to be part of it.