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Hollywood George

 

Hollywood Fashion Tape is taking Australia and the world by storm.  It's the tricks of the trade really,  sticking it together to ensure a great night out!  The range is now extensive covering the core fashion tape product and more.  So who is the man behind the bust enhancing chicken fillets?  And the cure for dancing all night long without getting sore feet?  It's the inspirational, charming and innovative George Tsoukalas... Here are Georges tips to making it in the fashion and cosmetics biz..

Where did you start you career?

Well I am a fashion baby - my mother has been in the rag trade all my life. My earliest memory was the production rooms of Merivale and Mr. John in the ‘70s where my mother worked. The smell of fabrics and the memory of amazing garments are still with me to this day. My early career was not in fashion but in Beauty. Here I am a Science Law student working part time at Sydney Airport Duty Free, thrown into the Beauty Area which quickly became my passion. Cut to me dropping out of Uni - shock horror - and moving into the Beauty Industry whilst studying Marketing. The rest is history. I was blessed to work in fantastic business like the L'Oreal Group, LVMH Perfumes and Cosmetics and Elizabeth Arden. Hollywood is my first full blow fashion role and I feel like I've come full circle from all those years ago playing at my mum's feet.

What do you love about your job?

When you work in cosmetics and especially for big international brands, you do not get the chance to create your own product. What I love about this role is that I can create product from a concept and see the process through to that product being sold on the retail floor.

Tell us about your average day

Bash the alarm and then go for a run, drop off kids at school(when in town), check emails/facebook/emails/facebook, go into sales meeting with team, check status on everything in production, speak to suppliers in the US and China (try to communicate via phone - impossible most days), get feedback on the newest silicone nipple cover (sometimes I don't understand but go with the flow), do a fitting with models on a new Shapewear Line oh and have a chat to a Miss Universe - Laura Dundovic - who is our official ambassador, check emails/facebook/emails/facebook, post something on our facebook page that sounds likes its coming from a girl but it's really coming from me, go home, play with kids, try to help them with their homework, put them to bed and then back on the emails to chat to our partners in Korea/Japan/Singapore/Taiwan. All in a day's work.

Is there anything you dread doing?

I must say that I am blessed that I completely love my job so there aren't many things I don't like doing!!

Advice to someone wanting a fashion career

Best industry, be tenacious, think commercially, don't try and take the sand to the beach - you will not succeed, trust you gut and surround yourself with good mentors

Is it who you know or what you know?

It's what you know about who!! No just kidding - it's what you don't know, what you have learnt and how you apply this knowledge to every day in this industry. Who you know is also important however it's about the ‘Who" you surround yourself with.

What inspires you?

My mum and late dad, my sister and then there is my wife and kids who inspire and allow me to do what I do every day. I have been blessed to have been exposed to a handful of mentors throughout my career and daily I pull from my mental roller deck things they taught me. You spend too much time at your job not to like what you do or have to have elements of Inspiration throughout your day.

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Buy Hollywood Fashion Tape and more at www.hollywoodfashiontape.com.au

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