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L’Oreal Melbourne Fashion Week, Ragtradejobs.com wrap up…

L’Oreal Fashion Festival is a magical week in Melbourne, from the Exclusive opening party to the Runway shows. Here is Natasha’s wrap of the week that was, a fashion girls dream…

Leaving Sydney on a cold, wet Sunday (in March) to bask in the glory of 30 degrees in Melbourne was a treat in itself, and of course all of the Melbourneites glorified in the perfect conditions…

After a perfect flight (fabulous traveling on the weekends – we were 20 minutes early…) our Audi A3 hire car was waiting for us… we simply couldn’t turn up to L’Oreal in a Ford Falcon
now could we…?

After settling into our hotel and hydrating, by 3pm we were in the hot seat of Myer Melbourne’s MAC counter for our make-up treat, we had to look fabulous! The thing l love about a MAC makeover is learning something new, I am in love with the make-up primer, it’s sensational.

The exclusive opening Party to the L’Oreal Melbourne Fashion Festival is held at Melbourne’s stunning Government House and is an invitation only affair. The theme this year was modern glamour so there was a real array of hit and miss style and a splashing of media and A list celebrities sipping Champagne and eyeing out the fountain garden centre piece which looked very attractive for a quick dip to escape the scorching heat.

The canapés were amazing including oysters with pink and clear jelly, something my colleague Sarah was keen to avoid, and the most delicious 2 bite footy sausages and burgers we have ever eaten. It was a mission to not suck in too hard on the mustard or a strange nose reaction took place… but, otherwise they were sensational.

The formalities were delivered with the usual L’Oreal style and we were wowed by an energetic floor show with the gorgeous Jules Lund as the host. I was sadden to hear that Naomi Milgrim had stepped down from the L’Oreal Board after her legacy of incredible leadership of the festival for so many years. So with more Champagne and more networking after the formalities were over it was time for us to jump into our dream beds and get some beauty sleep for a week of non stop lunches, meetings and runway shows!


So here are the highlights of the week that was…

My favorite lunch was the celebration of the Myer Fashions of the Field where the highlight was the importation of the original fashions of the field winner. So proud of her moment that she dressed in the original winning dress and a replica hat. Her moment on the stage will be remembered with sponsors Tyrall’s Wines needing to take some responsibility for the outcome, she was a delight!

The runway shows this year were fabulous!
The setting at Melbourne’s Docklands made room for a super long runway and the ambience of the Hamilton Island lifestyle when we were outside, the divine Melbourne weather was also a contributor to make the setting extra special.

Runway Two presented by Vogue was my fave. Stunning designs by Anna Thomas, Eastern Pearson (my stand out fave), Megan Park, Lee Matthews, Toni Maticevski, TL Wood and Yeojin Bae rocked the runway. I loved the explosion of the season’s colours as well as the neutrals, and it was clear the fashionista’s were chomping to get me some new season fashion, highlighted by the ooh’s when some of the more signature pieces glided down the runway.

The designers award presented by Woolmark is also one of the highlights of the week.
As a passionate advocate for people achieving their dreams in the industry it was fabulous to see the finalists including Antipodium, Carl Kapp, Fredrich Gray (this year’s winner – and a great guy next door kind of guy!) Gail Sorronda, Manning and Cartell, Therese Rawsthorne and Thurley on the loop runway with an amazing display of the versatility of wool. I often wonder if sheep would be impressed with how their legacy can be transformed…! There was nothing blond and fluffy about the designer’s creations!

The special standouts for me at this season’s L’Oreal included Jayson Brunsdon, I just loved the colour pallet, Marnie Skillings, I feel this label is going places, I just love it and Ginger + Smart.

It’s a strange thing but whenever I spend a week at L’Oreal I feel very inspired by Australian fashion. We need to be so proud of the continual innovation at such a rapid rate and should take our hats off to Australian Fashion designers who passionately work around the clock to create world-class style.

L’Oreal Melbourne fashion festival itself remains a slick and professional showcase of Australian fashion and my week in Melbourne enjoying all of the festivities is definitely a highlight in my year…

I feel inspired, inspired to shop!
 looking for whos in



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